Why Partner with Tipping the Scales?
The publication of record that intimately tracks the journey of the elite MBA is Poets&Quants. P&Q is unparalleled as a resource on programs, the application process, admissions, recruiting and all things MBA. Our organically grown traffic of nearly 2 million visits a month is the highest quality, most engaged and motivated audience to be found anywhere. Whether launching a new program, growing your pool of quality applicants or simply wanting to stand out from the crowd there is simply no better way to reach this extraordinary audience through digital media and in person at our numerous live events.
Poets&Quants reaches 85% of the MBA market, a greater reach than another publication. In an independent survey ranked Poets&Quants and the #2 most trusted source for MBA information.
Readers of P&Q come from the major feeder colleges and companies to the very best business schools, including such mainstream suppliers of top MBA talent as McKinsey, Bain, BCG, Goldman Sachs, Morgan Stanley, J.P. Morgan, Google, Microsoft and a host of other highly admired and respected organizations.
Poets&Quants alone has the influence and reach of our editor-in-chief, John A. Byrne. Our social media followers are over 700,000. P&Q publishes nearly 100 articles a month covering the MBA market place, several times more than any other publication.