TippingTheScales.com has a simple value proposition: it’s to give an edge to the very best applicants to law school. We want, in essence, to tip the scales in your favor.
The site represents an expansion of our highly successful PoetsAndQuants.com, the destination for applicants to the world’s best business schools. We launched PoetsAndQuants in August of 2010 and it quickly because a smash hit. Why? Because we regularly publish invaluable information and intelligence for people who want to get a world class MBA degree. We followed that up with PoetsAndQuantsforExecs.com, a companion site devoted to the coverage of Executive MBAs, part-time MBA programs and executive education. That site is growing by leaps and bounds and is fast becoming the must-read information source for executives and managers who want to accelerate their careers.
Back in 1988, when I was management editor of BusinessWeek magazine, I created the first regularly published ranking of business schools. I wrote four editions of the best-selling BusinessWeek Guide to the Best Business Schools and expanded our coverage to include rankings of executive education and EMBA programs. Then, in the mid-1990s, I helped to build out the BusinessWeek franchise online, with real-time chats with b-school officials and business school profiles. For years, I supervised BusinessWeek’s coverage of business education, until moving on to many different things, including Fast Company, where I succeeded the founding editors as editor-in-chief, and BusinessWeek, where I returned to become executive editor of the magazine and later editor-in-chief of BusinessWeek.com.
TippingTheScales is the third of several websites we’re launching as part of my new company, C-Change Media. Our goal with the new site is ambitious: it is to become an invaluable source of information and analysis on the world’s best law schools. In time, we hope that it will become the place on the web for analysis, news, and features on legal education. You’re part of our success formula: we have a place to create true community here and unlike other places on the web, we’ll be active partners with you in raising the level of conversation in that community. Please register and participate. And let us know what we can do to make the site more valuable to you as an applicant, a student, an alum, or just someone keenly interested in the quality and state of legal education.